Managing and Marketing Radical Innovations 

Routledge has recently published a book titled Managing and Marketing Radical Innovations by Birgitta Sandberg. The book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

The book bases on a research project conducted at Turku School of Economics (TSE). Innovation-related research has long traditions at various departments of TSE. Birgitta Sandberg works as an Assistant Professor in International Business and coordinates Masters' Degree Programme on Global Innovation Management (GIM).

More information about this exciting new book, including a table of contents.

Rehtorinpellonkatu 3, FI-20500 TURKU, Finland | Contact information

Tel. +358 2 333 51 | Fax +358 2 333 8900 | viestinta@tse.fi

Content Responsible GIM