This research analyses relationships between automotive suppliers and original equipment manufacturers in the context of the Turkish automotive industry. By applying a power lens from a suppliers' perspective, a framework is developed that identifies determinants of power distribution in industrial relationships. An empirical test, using secondary data and statistical analysis, confirms significant determining factors that lead to a predominantly weak power position of suppliers in Turkey. This research implies that realising the importance of these determinants can generate a higher degree of power symmetry, which is a precondition for strategic autonomy. The article suggests four potential strategies that may be effective for attaining such objective.
Akpinar, M. & Zettinig, P. (2008) Determinants of Power in Supplier-Manufacturer Relationships in the Turkish Automotive Industry. Journal of Euromarketing, Vol. 17(3/4), p. 145-158.