As a strategic function, marketing aims at creating value to the customer as well as profitability and efficiency to the company. This reciprocal value creation strengthens the wellbeing of individuals, companies and society as a whole. Of strong and growing importance is the research of business networks and relationships, innovative business, marketing communications, and brand management. The research activities at Turku School of Economics focus on the scientific examination of these areas, particularly in knowledge and service intensive businesses, b-to-b markets, and retailing.