Up-to-date and even a touch ahead
Tuition in the discipline follows the latest developments and is frequently reviewed and updated. We thrive on staying a step ahead anticipating the needs created by changes in the business world. An entrepreneurial attitude and a willingness to take challenges are integral to marketing. The teaching methods we employ are based on findings from robust, internationally acknowledged research. The courses we have created around this ability and knowledge provide students great flexibility in designing their own curriculum and degree.
Cooperation of many kinds
Good relations with our students and with companies are the basis of our operations. The marketing department collaborates with its students both during their studies (at the marketing-themed club, the M-club) and after they graduate.
Our programmes make good use of our relations with businesses. Guest lectures and field assignments for various projects, including the masters thesis, make up an important part of the programme.
Insightful learning
The discipline of marketing does not provide prescriptive remedies for success, but rather offers opportunities to apply creative solutions. Vision and the ability to apply acquired knowledge are key skills in marketing. The student actively participates in creating his or her own conditions for learning. Discussion, reflection and working with other students and with the guidance of a supervisor promotes independent learning. The student's own interaction and communication skills also contribute to this aim.