”Actually, what is the question about when people buy clothes?” is one of the matters economic sociologists ponder. When it comes to consumption, evidently it is not only a question of exchanging money for goods. Consumption choices are affected not only by income but by individual taste and values as well as the expectations that other people direct against the consumer. 
Economic sociology (ES) scrutinizes the economy and economic phenomena from a sociological point of view. Attention is paid both to human actions and to the mutual interdependence among economic phenomena and organizations. Economic sociology gives you an answer when you want to know:
- Why do we consume?
- What is modern life?
- How has the Finnish way of life changed?
- What is inequality and how is it inherited?
- What are values, philosophies and ideologies?
- What are the economic, social and cultural dimensions of globalization?
- In what way can people be studied as economic actors and as part of economic communities?
Students at the Turku School of Economics and at The Faculty of Social Sciences of the University of Turku can major in Economic Sociology. Further information about studying and research in Economic Sociology can be found on the web page of Economic Sociology: http://www.soc.utu.fi/oppiaineet/taloussosiologia/en/index.html.